Erewhon in Pasadena is now finally open! This business move was inevitable because Pasadena has been blessed with many brunch spots, bars, and boutique workout studios. As I shared in my previous Erewhon post, you’re there for the vibes, and maybe some sort of grocery shopping. Erewhon competes with Whole Foods, Bristol Farms, and Trader Joe’s within the vicinity. Is it worth the visit? Of course!
What to Expect
Erewhon Pasadena is just like any other Erewhon. Expect products that are organic, non-GMO, grass-fed/cage-free, sustainably sourced, regenerative, natural-based preservatives, and more. They are big on eco-friendly packaging, so soup and juices will be coming out of mason jars/glass bottles.
The Pasadena location is much more desirable than other locations. There are plenty of free parking options around.
If you do want to grocery shop here, at least buy products you wouldn’t see in other stores. You’ll see some of the same shared brands from Whole Foods (i.e. Justin’s Peanut Butter Cups). Stick with the unique selections. Where else would you find Patagonia Provisions?
You thought Whole Foods was expensive? Try Erewhon. They did have the $20 gallon of raw milk. I had a conversation with another customer who said raw milk is packed with healthy gut bacteria (like yogurt?), but has a really short shelf life (about a day) after you pop open the jug. The way that you have to frame your mindset at Erewhon, is that you’re taking care of your health. But when you compare Erewhon to some actual local restaurants, Erewhon is actually cheaper by price without sacrificing quality.
I used to report to a director who once told me that work comes first, not my health. While the paycheck is great, I’m not chained to my job, especially when my responsibilities are completed. I want to be able to climb a couple of flights of stairs without feeling exhausted. Health is wealth.
Prepped Foods + Hot Bar
The prepped foods section is really popular. Whether you’re craving for a salad, steak, meat, sushi, pizza, sandwiches, smoothies, or whatever it is, Erewhon has it all. I would definitely eat the sushi rolls and sushi sandwiches. It’s basically crispy rice with sushi fish in between. Who knew avocado would go great with rice and soy sauce?
As a warning, the sushi fish can be a hit or a miss. There were times when the salmon was GREAT, and other times when it tasted verrrryyy watery.
I did enjoy the breakfast burrito and breakfast egg/ham sandwich! The best part is if you want specific changes to the already prepped item, you can let the staff know and they will make you a new one. I wanted the breakfast sandwich, but wanted bacon instead of Canadian ham. They were more than happy to prep a new one for me.
You can also buy pizza by the slice. There are many types to choose from for less than $9 per slice. The portion size is somewhat generous.
Erewhon’s open-faced smoked salmon bagel is AMAZING! Surprisingly, this $13 bagel is cheaper than ordering at a brunch spot a couple of blocks away for $21. Maybe Erewhon is not terribly priced for some selections.
For the Charcuterie
Charcuterie lovers can rejoice with a healthy selection of cheese, honey, meats, and more.
Pasadena Rose Smoothie
Erewhon did right by paying homage to Pasadena with an exclusive Pasadena Rose Smoothie. I think I like this smoothie more than the Hailey Bieber’s Strawberry Glaze Skin Smoothie. This smoothie has a strong hint of rose water; which is REALLY refreshing. Highly recommend.
This smoothie contains rose water, malk almond milk, coconut milk, beet juice, strawberry, banana, goji berries, lucuma, maple syrup, coconut collagen, coconut cream, and vanilla stevia.
Miranda Kerr’s Kora Glow Smoothie
Update: The onigiri actually hit the spot; they have a sushi-grade salmon option. Actually, it’s pretty decent because the rice was fresh (not hard) and does the job when you’re not looking for a whole sushi set.
I tried Miranda Kerr’s Kora Glow Smoothie. This smoothie has collagen, almond milk, coconut water, maple syrup, lucuma, banana, acai, blueberries, coconut cream, blue majik, pitaya powder, and coconut yogurt (all organic). This is a great option if you’re tired of the other smoothies.
Beauty Berry by Thorne
Erewhon just released the latest smoothie collab with Thorne, a supplement company. The Beauty Berry smoothie has organic almond milk, Thorne Collagen Plus Passionberry, organic raspberry, organic blueberry, organic banana, organic ginger, organic cinnamon, and organic maple syrup. This smoothie comes in a 16oz cup, not the traditional 20oz like the other smoothies. This smoothie has a strong and concentrated berry taste.
Good 4 Ur Guts by Olivia Rodrigo
For a limited time, a new smoothie is being featured as a collaboration between Erewhon and Olivia Rodrigo. This is a play on words with her newest album, Guts. This smoothie contains Minor Figures Oatmilk, Health-ade Pomegranate Kombucha, SIBU Sea Buckthorn, Ion Gut Support, Nate’s Pure Organic Honey, Sprout Living’s Epic Protein Chocolate Maca, organic strawberries, organic dates, organic blueberries, organic mango, organic coconut cream, and organic avocados.
This smoothie is super cute with the frothed coconut cream and tastes great. Definitely prefer this over the beauty berry.
Thoughts + Feelings
I feel like Erewhon’s bottled juices would wreck nearby juiceries and tonic bars. Is sea moss gel worth the money? I would try it out for a month. I’m happy I don’t need to drive to Silverlake if I’m craving for some Erewhon. The employees were super kind and helpful on opening day. I will not judge anyone with a $52 Erewhon tote bag, because I have a $50 Louis Vuitton tote bag too.
You might get hustled to purchase an Erewhon Membership, which I did the cost analysis here.
If you don’t want to wait, make sure to order ahead on the Erewhon website.
475 S Lake Ave
Pasadena, CA 91101